Over and beyond fashion, Comptoir des Cotonniers prides itself in promoting strong values. Respect for nature and life comes first in our commitments. And it keeps growing every year. We have already introduced a revolutionary process that saves 70% of water in the manufacture of all our jeans (compared to conventional washing). This year, we are going a step further by using an Italian fabric with a supply chain that enables us to up the training of cotton farmers who produce several of our models (including the “slouchy”), thereby reducing their environmental impact and improving their working conditions.