The starting point?
─ “The power of flowers: The simplicity, freshness and comfort they bring…”

The key point?
─ “Prints and their instant beneficial effect on our mood...”

The question point?
─ “How, in these troubled times, can we speak out and tell of the changes in continuity that we want for the brand?”

The strong point?
─ “Daring, I wanted to propose new ways of wearing prints by mixing them, for everyone to feel free to combine them (or not) with one another.”

The essential point?
─ “Anything that brings joy, so... flowers!”

The anchor point?
─ “To continue to offer pieces that fit our lifestyles, their evolution and suit all women.”

The flash point?
─ “Great! It’s springtime!” The common point? ─ “The questions we ask ourselves about the changes we are going through and, at times, our wish to stop thinking about them...”

The focal point?
─ “The flowery bob of course.”

The gold star point?
─ “For Eleonore, our model, her enthusiasm throughout the day of the shooting was fantastic!”